City – Holley Realty Team http://holleyrealtyteam.com Wed, 19 Feb 2014 02:33:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.3 New York at Night http://holleyrealtyteam.com/project_post/new-york-at-night/ Wed, 19 Feb 2014 02:33:25 +0000 http://www.parker.umbrella.al/light/?post_type=project_post&p=215 A typeface is a bunch of drawings that come to life when used as text. The words and their context will differ, and, therefore, the function of the typeface will vary according to the intended usage. A typeface designed to shout news headlines at people rushing about to get to work will be different from a typeface designed to capture the delicacy of a French wine.

Deciding on the function of a typeface is the first question that needs to be answered in a design brief. It will be the principle that guides you (the reader and, here, a designer) to judge whether the design works. It is similar to deciding what to wear every morning. Are you going to the beach or the office? Are you going to a party or the gym?

The thing is, even the most gorgeous high heels are not suitable for a treadmill. In the course of designing, you might draw letterforms that look great but do not perform well when put to use. If you’ve already decided on the intended function of the typeface, then the dilemma of choice is less scary.

]]> City that never sleeps http://holleyrealtyteam.com/project_post/city-that-never-sleeps/ Tue, 18 Feb 2014 19:09:47 +0000 http://www.parker.umbrella.al/light/?post_type=project_post&p=197 A typeface is a group of symbols destined to be rendered as words. The purpose of all letters is to communicate a visual or linguistic message to you, the reader. Sometimes they tell a story in a novel, sometimes the news of the day. At times, they direct you on the highway, while other times they update you on what your friends are having for dinner.

A typeface is a bunch of drawings that come to life when used as text. The words and their context will differ, and, therefore, the function of the typeface will vary according to the intended usage. A typeface designed to shout news headlines at people rushing about to get to work will be different from a typeface designed to capture the delicacy of a French wine.

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